
Connecting Businesses
About Sonic Africa Logistics
Born from the everyday struggles we’ve witnessed within countless SMEs, we envisioned a solution where they are not left behind but are supported to compete with the giants of the global economy.
Every mile we cover tells a story of resilience and hope: a small-scale farmer in Gulu, Uganda, reaching new markets; a pharmacy in Nairobi, Kenya, delivering life-saving medicines to a village faster; a boda boda rider in Dar es Salaam, Tanzania, earning steady income.
At Sonic Africa Logistics, we believe in connecting more than just goods - we believe in connecting possibilities too. Recognising SMEs as the backbone of East African economies, we bridge the existing market gap by empowering them with logistics solutions that are as innovative as they are practical.
Our commitment extends to sustainability. By optimising routes, we significantly reduce carbon emissions, contributing to a greener, healthier planet.
We are not just moving goods; we’re shaping a more interconnected continent, starting in East Africa, one delivery at a time.
Our Purpose
To constantly redefine logistics in the region by delivering personalised, efficient logistics solutions, enabling businesses to scale, innovate, and thrive in a rapidly evolving market.
Our North Star
To become Africa's most trusted logistics innovator, revolutionising how businesses connect, grow, and deliver with unmatched speed, sustainability, and a customer-first mindset.
Our Values
Customer-Centric
We exist to solve real-world problems, making businesses thrive through solutions that evolve with them.
Integrity
Trust is the foundation of everything we do, built on transparency, ethics, and a deep sense of responsibility to one another.
Innovation
We lead with cutting-edge technologies that continuously reinvent how logistics serves businesses.
Sustainability
Our commitment to the planet is embedded in every decision we make; reducing our environmental impact while driving positive change across the continent.
Logistics Statistics & Facts in Africa
30% of GDP
Logistics contributes to 30% of Africa's GDP, showcasing its vital role in the economy.
50% of Delivery Time
On average, logistics operations in Africa can take up to 50% longer than in other regions.
76% Road Transport
About 76% of goods in Africa are transported via road, highlighting the reliance on road networks.
20% of Logistics Costs
Logistics costs in Africa account for approximately 20% of the total costs in the supply chain.
Meet Our Team
Our dedicated team of experts is passionate about delivering exceptional service and support to our clients.

Martin J. Lubowa
Entreprenuer & Sofware, AI/ML Engineer

Moreen Irungu
Entreprenuer & Project Manager

Mark Kiguli
Software & DevOps Engineer

Orian Keith
Full-stack & Devops Engineer

Peter Rigii
Full-stack Software Engineer
Join Us on Our Journey
We invite you to partner with us as we transform logistics in Africa, creating a more connected and efficient marketplace.